Check Out Recent Case Studies and Testimonials below!
Footage from our Video Marketing campaign with the Brevard Humane Society!
Notable Brands We've worked with
Case Study #1
Eco Earth Floor Care
Eco Earth Floor Care is a family-run cleaning business in Sebastien Florida. They have been keeping homes and offices sparkly clean using eco friendly methods since 2006. They’re all about using elbow grease to get things looking perfect, both for businesses and your home and have a fantastic reputation both off and online. Even the best businesses want to grow and that’s where Palm Bay Marketing & SEO stepped in. Eco Floor Care wanted to take on more business gigs, like offices or commercial buildings looking for a green clean. They knew this would mean fewer last-minute changes and a steadier workflow. something many service businesses can relate to.
CLIENT:
Eco Earth Floor Care
WEBSITE:
ecoearthfloorcare.com
DATE:
July 7, 2023
SHARE:
An SEO Case Study in Action
The Challenge:
So, Palm Bay Marketing & SEO got to work. We combined on-page SEO, website tweaks, and SEO-optimized Keyword Research, to help Eco Floor Care grow again online. Our goal? To ensure people searching for “office” and “commercial” cleaning would find Eco Floor Care first. Eco Earth approached Palm Bay Marketing & SEO with the goal of generating more relevant leads through their online channels. With a crowded market and numerous competitors, The Business Owner, James was looking for a marketing agency to help them stand out and find a golden alleyway.
The Solution:
To enhance their traffic we optimized their website by bringing their commercial cleaning services to the forefront and increasing UX (user-experience) site wide. We added and implemented keyword research for commercial cleaning and cleaned up their SEO performance on page and off page.
We gave their website a bit of a facelift, removing old mentions of COVID-19 services to keep things fresh and relevant.
We fixed up their contact buttons, making it super easy for customers to reach out added meta data, and resubmitted their sitemap for indexing.
The best part? That SEO campaign boosted their organic traffic by 57.67% after just 45 days.
Take a look at the graphics below. In addition to the massive increase in Organic traffic, we added 21% new Keywords that they were ranking for. Resulting in ensuing traffic and higher search engine ranking.
To end we increased their website’s SEO score to 91% with an SEO audit and on-page SEO services. This means potential clients looking for office cleaning, will now see Eco Floor Care at the top of their results. It’s like giving your business a megaphone in a crowded room.
James is a man of character and Eco Floor Care is all set to welcome more business clients, making their operations smoother and more profitable.
If you’re ever in need of a green clean for your office, you know who to call.
Results:
We can proudly say that the results of our efforts were impressive. Also, the following numbers don’t represent the actual value of the metrics, but their increased percentage after Palm Bay Marketing & SEO took over.
91%
An 91% SEO score achieved, driving more organic traffic to their business website.
57.67%
The amount of Organic Traffic Growth Seen After only 45 Days
+16.67%
The percentage of incoming leads optimized for commercial and office cleaning for Eco Earth Care.
Conclusion:
By taking a data-driven approach and conducting thorough research, Palm Bay Marketing & SEO was able to help Combined Eco Earth reach its goal of generating more relevant leads and increasing its online visibility by website redesign and on page SEO techniques. Keyword strategy resulted in generating more of the specific type of lead that Jim was looking for. The results speak for themselves, and Eco Earth can now confidently continue to grow its business and provide its customers with the best services.
Case Study #2
Don's Metal Roofing: A Case Study in Rapid Market Domination
The Challenge:
Don’s Metal Roofing, spearheaded by Don, an experienced contractor, entered the competitive Palm Bay and Melbourne roofing market in July with one clear goal: to quickly establish itself as the top choice for metal roofing. Facing stiff competition, Don needed a marketing strategy that not only differentiated his business but also positioned it as the premier provider in the local market.
An SEO Case Study in Action
The Solution:
To catapult Don’s Metal Roofing to the forefront of the local industry, Palm Bay Marketing & SEO crafted a multi-pronged digital marketing strategy:
- Local Citations: We strengthened Don’s local SEO presence with consistent and accurate directory listings, which are crucial for establishing local search dominance.
- Keyword Optimization: The website and Google My Business (GMB) profile were infused with high-impact roofing keywords specifically chosen to attract local searches.
- Backlink Building: We secured authoritative backlinks to enhance Don’s domain authority and build trust with search engines, vital for SEO success.
- Google My Business Optimization: Don’s GMB profile was optimized to transform it into a lead-generating tool and solidify his online presence.
Results:
The implementation of these strategies led to remarkable outcomes:
- Top SEO Score: Don’s website achieved a top-tier SEO score, demonstrating its optimized state and readiness to compete in search engines.
- #1 in Google Maps: Don’s Metal Roofing not only achieved but maintained top positions on Google Maps, making it the first choice for metal roofing in both Palm Bay and Melbourne.
- Organic Traffic Growth: There was a significant surge in organic traffic, with Don’s business achieving #1 rankings for multiple crucial roofing keywords in just weeks.
- Lead Generation: The strategic emphasis on specific services resulted in a high percentage increase in targeted lead generation for commercial and office roofing projects.
Ranking in Google Maps!
Ranking in the top three and five for Roofing Keywords in Palm Bay and Melbourne within weeks.
Premium Directories!
Citations, Directories, and Backlinks played a crucial role in helping drive Don to the top of search rankings
Organic Traffic Growth
Don wen't from an unkown contractor in the digital space online to a leader with inbound leads
Conclusion:
From initial strategy to execution, Palm Bay Marketing & SEO enabled Don’s Metal Roofing to dominate the local roofing market rapidly. This case study exemplifies how tailored digital marketing tactics can significantly elevate a business’s market position and lead generation capability, driving both immediate impact and sustainable growth.
Don’s success story is a powerful endorsement of our strategic approach, and he continues to partner with us to maintain and expand his market leadership.
Case Study #3
Brevard Humane Society: A Journey To $600,000 With Palm Bay Marketing & SEO
Brevard Humane Society, a cornerstone of animal advocacy since 1952, embarked on a bold mission to raise $600,000 for a crucial facility rebuild. As a “no kill for space” shelter, they’ve long been champions for the voiceless, educating the community on responsible pet ownership and promoting animal welfare. To achieve their ambitious fundraising goal, they needed to significantly boost their digital presence and engagement. That’s where Palm Bay Marketing & SEO came into play.
CLIENT:
Brevard Humane Society
WEBSITE:
brevardhumanesociety.org
DATE:
November 25, 2023
SHARE:
The Solution:
Palm Bay Marketing & SEO stepped up with innovative strategies to amplify their message:
Content Creation:
We kicked off with an exhilarating skydiving video featuring the Brevard Humane Society’s logo, which we promoted across social networks. This bold move not only garnered attention but also symbolized the leaps of faith taken every day in animal rescue. SEO Mastery: In less than 30 days, we drove over 10,000 organic visitors to their site through targeted SEO enhancements, ensuring that anyone searching for animal welfare and donations in the area would find Brevard Humane Society at the top of their search results.
SEO Optimized Press Release Power: To broaden their reach, we crafted and distributed a compelling SEO optimnized press release that was picked up by major outlets like Fox, the Globe and Mail, and over 100 more online publications, significantly boosting their visibility, and also creating link juice, or SEO authority for their website.
Empowering New Talents: Recognizing the need for continual engagement, we created dynamic content to highlight their role and the ongoing missions at Brevard Humane Society.
Results:
The combined impact of these strategies was profound:
- Increased Donations: The visibility from the SEO improvements and press release led to a significant uptick in donations, propelling them closer to their $600,000 goal.
- Community Engagement: Our SEO optimized video went viral, sparking conversations and engagement across multiple platforms, which brought in new supporters and re-engaged existing ones.
Increased Engagement
25,396 Post Engagements achieved in under 60 days
+1900 Website Visits
+1911 Website Visits for the Brevard Humane Society Website from our posted content in under 60 Days
+20,000 Video ThruPlays
Over 21,789 video Thru Plays in under 60 Days
Conclusion:
With Palm Bay Marketing & SEO’s partnership, the Brevard Humane Society not only edged closer to their financial target but also strengthened their community presence, reaching their highest organic traffic to date! Very honored to announce they have recently received the Business of the Year award in Cocoa Beach FL.
Our data-driven approach and creative marketing solutions turned potential into success, as we aim to set a new standard for nonprofit digital marketing. Looking ahead, Brevard Humane Society is well-positioned to continue their noble work, with a robust online footprint to support their mission of creating a “no kill” community.
Case Study #4
Repticon At Eau Gallie Civic Center: Elevating Wildlife Conservation Awareness
Repticon is a series of reptile & exotic animal conventions running throughout the U.S.
CLIENT:
Repticon
WEBSITE:
repticon.com
DATE:
February 2, 2024
SHARE:
The Challenge:
Repticon sought to amplify awareness and drive attendance for their exotic wildlife event at the Eau Gallie Civic Center, highlighting their commitment to animal conservation and education.
The Solution:
To achieve these goals, Palm Bay Marketing & SEO implemented a multifaceted SEO optimized press release and digital content strategy:
Targeted Press Release Distribution: We distributed a compelling press release to major news platforms like the Boston Herald, Associated Press, Yahoo, Globe and Mail, Benzinga, and Barchart, significantly enhancing visibility from the backlinks created by their press release days before the event.
SEO and Strategic Messaging: Our team optimized the content with precise keywords, emphasizing the unique educational opportunities and the special appearances like the rare albino turtle, making the event not just appealing but also informative.
Curated Content Creation and Sharing: Recognizing the power of social media in modern engagement, we developed and disseminated high-quality images and videos specifically designed for sharing across social networks. This curated content achieved remarkable visibility, garnering over 40,000 views on Facebook alone, as it was enthusiastically shared by vendors, sponsors, and attendees.
The Impact:
Massive Engagement
45,390 Post Engagements achieved in under 15 days
+1250 Website Visits
+1250 Website Visits for the Repticon's home page compared to their daily average over 6 months!
+40,000 Video ThruPlays
Over 40,000 video Thru Plays in under 60 Days
The strategic integration of press releases with highly shareable social media content led to a significant increase in both awareness and attendance:
Extended Reach: The curated content’s impressive reach helped in drawing a large crowd, with many attendees attracted by the visual and educational quality showcased in the social media previews.
Enhanced Engagement: The widespread sharing of the event’s highlights continued to foster interest and engagement, ensuring Repticon remained a topic of discussion among conservation enthusiasts and the general public alike.
Conclusion:
The success at Eau Gallie Civic Center has reinforced Repticon’s approach to using targeted digital strategies to enhance event visibility and engagement. As they continue their tour, the foundation laid by PR Traffic Boosters’ strategic efforts promises continued growth and influence in wildlife education across the nation.
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Eco Earth
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