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Footage from our Video Marketing campaign with the Brevard Humane Society!
Notable Brands We've worked with
Overview
Eco Earth Floor Care is a family-owned cleaning business based in Sebastian, Florida, specializing in eco-friendly residential and commercial cleaning since 2006. With a strong reputation for quality service, Eco Earth Floor Care sought to expand its reach into the commercial cleaning market, targeting office buildings and corporate clients. To achieve this, they partnered with Palm Bay Marketing & SEO to enhance their online presence and generate more relevant leads through strategic SEO improvements.
The Challenge
Despite their excellent reputation, Eco Earth Floor Care faced challenges in standing out in a highly competitive market. Their existing website lacked optimization for commercial cleaning services, and search engine visibility for key terms was limited. Business owner James needed a reliable marketing strategy to attract office and commercial clients while maintaining a steady workflow. Palm Bay Marketing & SEO was brought in to refine their digital strategy and boost their organic reach.
The Solution
Palm Bay Marketing & SEO implemented a comprehensive SEO strategy, including on-page and off-page optimizations, website enhancements, and keyword research targeting commercial cleaning services. To achieve these results, Palm Bay Marketing & SEO optimized website content to prioritize commercial cleaning services, improved user experience (UX), and streamlined contact functionality. They conducted in-depth keyword research to target high-intent searches, removed outdated content such as COVID-19 services to maintain relevance, and resubmitted the sitemap for faster indexing and search visibility.
91%
SEO Score Achieved, boosting website performance and rankings.
57%
Increase in Organic Traffic within just 45 days.
21%
More Keywords Ranked for commercial cleaning services, improving search visibility.
16.67%
Increase in Commercial Cleaning Leads, driving higher-quality inquiries
91%
An 91% SEO score achieved, driving more organic traffic to their business website.
57.67%
The amount of Organic Traffic Growth Seen After only 45 Days
+16.67%
The percentage of incoming leads optimized for commercial and office cleaning for Eco Earth Care.
Overview
Don’s Metal Roofing, led by experienced contractor Don, entered the competitive Palm Bay and Melbourne roofing market in July with a clear objective: to establish itself as the top choice for metal roofing. With stiff competition in the industry, Don needed a marketing strategy that would differentiate his business and position it as the premier provider in the local market. To achieve this, Don partnered with Palm Bay Marketing & SEO to develop a robust SEO and digital marketing plan.
The Challenge
Don’s Metal Roofing faced significant hurdles in a crowded market. As a new business, it lacked online visibility and search engine rankings, making it difficult to attract potential customers. To compete effectively, Don needed to rapidly build brand awareness, increase organic traffic, and secure a dominant position in search results and Google Maps rankings. Palm Bay Marketing & SEO was brought in to create and execute an aggressive digital strategy that would accelerate Don’s market penetration.
The Solution
Palm Bay Marketing & SEO implemented a comprehensive SEO and digital marketing strategy, incorporating local citations, keyword optimization, backlink building, and Google My Business (GMB) enhancements. The impact of these efforts was substantial: To achieve these results, Palm Bay Marketing & SEO optimized Don’s GMB profile to enhance visibility and lead generation, strengthened local SEO presence through consistent and accurate directory listings, implemented keyword optimization across the website and GMB, and secured authoritative backlinks to boost domain authority and trust with search engines.
#1 in Google Maps
securing and maintaining top positions for metal roofing searches in Palm Bay and Melbourne.
Top SEO Score Achieved
demonstrating an optimized website ready for competitive search rankings.
Significant Organic Traffic Growth
propelling Don’s website to #1 rankings for multiple critical roofing keywords within weeks.
Increased Lead Generation
with a substantial rise in targeted leads for commercial and office roofing projects.
#1 in Google Maps
securing and maintaining top positions for metal roofing searches in Palm Bay and Melbourne.
Increased Lead Generation
with a substantial rise in targeted leads for commercial and office roofing projects.
Significant Organic Traffic Growth
propelling Don’s website to #1 rankings for multiple critical roofing keywords within weeks.
Overview
Brevard Humane Society, a cornerstone of animal advocacy since 1952, embarked on an ambitious mission to raise $600,000 for a crucial facility rebuild. As a "no kill for space" shelter, they have long been champions for the voiceless, educating the community on responsible pet ownership and promoting animal welfare. To achieve this ambitious fundraising goal, Brevard Humane Society needed to significantly boost its digital presence and engagement. To accomplish this, they partnered with Palm Bay Marketing & SEO to enhance visibility, engagement, and donor outreach.
The Challenge
Despite their longstanding reputation, Brevard Humane Society faced difficulties in reaching a broader audience online and engaging new potential donors. With a pressing financial target and the need to maintain ongoing community support, their digital marketing efforts required a strategic overhaul. Palm Bay Marketing & SEO was brought in to implement an innovative approach that would drive donations and elevate their digital presence.
The Solution
Palm Bay Marketing & SEO executed a multi-faceted digital strategy, incorporating content creation, SEO optimization, and press release distribution. We kicked off with an exhilarating skydiving video featuring the Brevard Humane Society’s logo, which we promoted across social networks. This bold move not only garnered attention but also symbolized the leaps of faith taken every day in animal rescue. SEO Mastery: In less than 30 days, we drove over 10,000 organic visitors to their site through targeted SEO enhancements, ensuring that anyone searching for animal welfare and donations in the area would find Brevard Humane Society at the top of their search results. The impact of these efforts was substantial: Increased Engagement, with 25,396 post engagements achieved in under 60 days. Significant Website Traffic Growth, driving 1,911 additional website visits within the campaign period. Over 20,000 Video ThruPlays, achieving 21,789 ThruPlays in under 60 days, maximizing audience interaction. Boosted Donations, with increased visibility directly contributing to a surge in financial support, bringing them closer to their $600,000 goal.
Increased Engagement
25,396 Post Engagements achieved in under 60 days
+1900 Website Visits
+1911 Website Visits for the Brevard Humane Society Website from our posted content in under 60 Days
+20,000 Video ThruPlays
Over 21,789 video Thru Plays in under 60 Days
Increased Engagement
25,396 Post Engagements achieved in under 60 days
+1900 Website Visits
+1911 Website Visits for the Brevard Humane Society Website from our posted content in under 60 Days
+20,000 Video ThruPlays
Over 21,789 video Thru Plays in under 60 Days
Overview
Repticon At Eau Gallie Civic Center: Elevating Wildlife Conservation Awareness
WEBSITE:
DATE:
February 2, 2024
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Repticon, a series of reptile and exotic animal conventions across the U.S., sought to amplify awareness and drive attendance for their exotic wildlife event at the Eau Gallie Civic Center. Their goal was to highlight their commitment to animal conservation and education while ensuring maximum engagement from attendees, sponsors, and vendors.
The Challenge
Despite its established reputation, Repticon needed a strategic digital push to expand its reach and generate excitement for the event. The objective was to boost event visibility, increase ticket sales, and maximize audience engagement through targeted digital marketing efforts. Palm Bay Marketing & SEO stepped in to craft and execute a high-impact strategy.
The Solution
Palm Bay Marketing & SEO’s strategic approach led to remarkable engagement and visibility for Repticon. Their press release distribution secured placements in major outlets like the Boston Herald, Associated Press, and Yahoo, significantly increasing online visibility and driving +1,250 additional website visits above their daily average. The SEO-optimized content highlighted unique event features, such as the rare albino turtle, making Repticon a standout attraction. Curated social media content played a crucial role, generating 45,390 post engagements and over 40,000 video ThruPlays in under 60 days. The widespread sharing of event highlights attracted attendees and extended Repticon’s reach, reinforcing its reputation in wildlife conservation awareness. The success of this campaign has set a strong foundation for continued growth in future events.
Increased Engagement
45,390 Post Engagements achieved in under 60 days
+1250 Website Visits
+1250 Website Visits for the Brevard Humane Society Website from our posted content in under 60 Days
+40,000 Video ThruPlays
Over 40,000 video Thru Plays in under 60 Days
Massive Engagement
45,390 Post Engagements achieved in under 15 days
+1250 Website Visits
+1250 Website Visits for the Repticon's home page compared to their daily average over 6 months!
+40,000 Video ThruPlays
Over 40,000 video Thru Plays in under 60 Days
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